Our purpose

“Everyone has potential but some people don’t have the means to recognise or the tools to optimise.”

At Do-IT Solutions, we strive to be the global market leader in Neurodiverse screening and assessments through providing innovative, valuable and stable products that help, both, organisations and individuals to improve inclusivity and enable each person to achieve their best self.

Our values

Learning is key

Recognised expertise in learning difficulties, disabilities and neurodiversity.


Across multiple sectors education, into work, employment and justice.


Varying employment settings – authorities, government and education.

Challenges & opportunities

Building trusted, sustainable relationships with organisations to drive value.


Agile solutions, bespoke to your organisation including our Training Packages.


Practical solutions to optimise delivery models and ensure effectiveness.

Founder and CEO

Professor Amanda Kirby


: @profamandakirby      LinkedIn Logo : Prof Amanda Kirby

Professor Amanda Kirby is very unusual and has the unique experience of straddling health, education, and the workplace.

She is a qualified GP and worked in adult psychiatry and stress management but changed her career when her 2nd child was diagnosed with Dyspraxia at 3 years of age. Her experience and frustrations (at times) as a parent finding her way around the health and educational system led to her consequently starting up an interdisciplinary specialist centre for parents, and children in Wales more than 25 years ago in order to be able to provide practical robust support.

She is the chair of the ADHD Foundation and works closely with many other charities working in this area.

Amanda is an emeritus professor at the University of South Wales and an honorary professor at Cardiff University. She has clinical and research experience and founded and ran a transdisciplinary clinical and research team for 20 years relating to neurodiversity. She is a qualified GP and has a Ph.D. relating to emerging adulthood and neurodiversity. She has initiated and run a Masters in SEN programme.

Amanda is also the founder and CEO of Do-IT Solutions, a tech for good company that provides neurodiversity screening and web-based support tools for schools and for adults in education and employment.

Amanda has been on government advisory boards (e.g., Hidden Impairment National Group) as well as advising UK and international charities in the field of neurodiversity. This includes being a patron of the Dyspraxia Association in New Zealand, and Chair of Movement Matters UK. She is also the current chair of the ADHD Foundation and works closely with many other charities working in this area
She sits on the Professional Advisory Group for DWP relating to Disability Confident.

She has written 10 books and more than 100 research papers in the field and one of her recent books published in 2021:’Neurodiversity at Work, Drive Innovation, Performance and Productivity with a Neurodiverse Workforce’ won the Business Book Awards 2022 for EDI. Amanda has been voted one of the top UK HR Thinkers in 2022 and one the lifetime achievement awards at the National Diversity Awards as well as being voted in the top 50 Diversity power list.
In 2023, she has been named one of: Think Women’s 40 outstanding global women’; Top ‘33 UK Business Influencers’.

She has also been one of the UK LinkedIn voices as well as being one of their first creators and has a following on her weekly newsletter of more than 75,000 followers.

She has new book for 2023 called ‘Neurodiversity in Education’ with authors Paul Ellis and Abby Osbourne.

Amanda has lived experience of neurodiversity first hand, as she sees herself as neurodivergent as well as being a parent of neurodivergent children, and grandchildren.

Amanda’s passion to make changes in society and increase the chances of showcasing talents for neurodivergent children and adults especially in work settings remains as strong as it was 30 years ago.